Why More Than Money™?

Differentiate your business from the noisy crowd

Attract multiple generations of successful families

Deliver an elite More Than Money™ client experience


Decades of research and experience efficiently offered in a three step coaching program


Step One: MTMEdge

Benefit from a marketing advantage with The MTMEdge™ 60 day Coaching Program. Aspida360 will set you up for success by mastering The More Than Money™ (MTM) Conversation, more specifically, you will:

  • Launch the foundational principles of The MTM™ Conversation and learn how to elevate your credibility, expand referral sources and engage more ideal prospects, clients and valuable centers of influence (COI).
  • Learn how to always win every single meeting, even when folks say “no”! We will provide step by step guidance allowing you to quickly expand qualified opportunities.
  • Deepen engagement by receiving access to, and complete training on, The MTM™ Assessment Dashboard, a proprietary digital client deliverable exclusively for MTMEdge™ coaching clients.
  • Leverage our proven process to scale the benefits of The MTM™ Conversation and exponentially expand its impact. Successfully developed by our founders for decades, these detailed steps will ensure you are regarded as a respected thought leader.

Experienced coaching, elegant marketing materials and a digital client deliverable included for a one-time investment of $495

“Finally we have a deliverable that is efficient, effective, and process oriented.”

“Our firm has been an early adopter of the “More than Money™” style of family conversation, but it wasn’t until we incorporated MTM360™ digital technology platform into our process of preparing heirs that we felt we had a foundation for a successful, enduring, scalable solution for both ourselves as thought leaders, and for our client families. Finally we have a deliverable that is efficient, effective, and process oriented in dealing with families who desire to lean into a ‘legacy’ mindset within their family.”

Phil Barnhill, Founder—Story Family Institute


Step Two: MTM360

Our founders have engaged numerous families over the decades and have now detailed every successful step into The MTM360™ Coaching Program for qualified advisors.

Advisor Benefits:

  • Mastering “The MTM™ Conversation” and instantly increasing credibility
  • Positioning yourself as a respected thought leader immediately
  • How to attract ideal clients and valuable centers of influence (COI’s) to you
  • Differentiating yourself from the big, noisy crowd and getting noticed
  • Gaining more exposure and press coverage to maximize visibility
  • Step by step guidance for building unbreakable multi-generational relationships and a more stable business
  • Step by step guidance for increasing the quality and frequency of warm referrals to more ideal clients
  • Gain access to a comprehensive digital platform that provides you with an instant competitive advantage

Experienced, one-on-one coaching, comprehensive marketing system and an elite, digital client deliverable included

“MTM360™ is the answer I have been searching years for.”

HNW families are concerned about wealth transfer and most believe their net worth is “More Than Money™”. MTM360
addresses both from the palm of your hand.”

Steve Alms—Family Officer Advisor

Step Two: MTM360
What You Will Receive

  • Four (4) twelve (12) week coaching modules, 1 year in total
  • Experienced, time-efficient, one-on-one 30-minute coaching sessions every two weeks
  • Private-labeled book with you as a co-author to give prospects, clients, etc.
  • Each coaching session will initiate a new business-building solution, provide a new deliverable(s) and/or provide detailed, experienced training on the MTM360™ platform
  • Private-labeled marketing materials, power points, articles and more
  • Content and articles for social media postings, email newsletters, etc.
  • Digital, convenient, mobile optimized client deliverables
  • Complete access to the digital MTM360™ platform with an Advisor Dashboard

To continue with MTM360™ advisors must successfully complete the MTMEdge™ 60 day coaching program

“The MTM360™ Team does a great job with private-labeled marketing materials, training and ongoing support.”

“MTM360™ lets you grow your business as much as you want. It differentiates you from competitors with a truly unique offering to attract mass affluent to UHNW families. I’ve signed up and couldn’t be more pleased. The MTM360™ Team does a great job with private-labeled marketing materials, training and ongoing support.”

Max Bolka- Financial Services Industry Speaker, Author & Mentor

Step Two: MTM360
The Four MTM360™ Modules

Attract and Retain 5M+ Families:

Strengthen your position as the a thought leader on
the concept of More Than Money™ with time-tested
marketing materials and presentations. Step-by-step
guidance for how to rise above the noisy crowd and
differentiate your business.

Build Unbreakable Multi-Gen Relationships:

Leverage decades of experience to engage and deepen multi-generational relationships. Create a more profitable business by growing, not replacing, revenues across multiple generations.

The Lead Generation Machine:

Maximize your credibility, exposure and qualified leads with the successful steps leveraged by our Founders. Expand the number of qualified referrals, engaged centers of influence to create a steady flow of 5M+ families to you.

The MTMNavigator™:

As an MTMNavigator™ you now have everything you need to maximize the missed opportunity most advisors neglect. Cement yourself as the primary advisor to multiple generations of your ideal clients with a well organized Family Meeting.

Research clearly shows that families seek advisors to teach heirs about family legacy, philanthropy and that financial wealth is a social responsibility.

– Mindscape Study

Step Three: MTMNavigator

MTMNavigator™ empowers advisors to offer clients a digital system to define, protect, perpetuate and communicate core values, family legacy, traditions, philanthropy and impactful life experiences while strengthening family unity.

Expand your value to prospects and clients by offering a time-efficient, guided, digital system to prepare families for multigenerational success. You will now be able to differentiate your business, attract multiple generations of successful families and deliver an elite client experience.

What was once a missed opportunity, is now a massive opportunity.

MTMNavigator™ provides advisors with the following benefits:

  • Scale your core business
  • Eliminate competition
  • Maximize time-efficiency
  • Build and deepen relationships with all generations of the family
  • Market to existing, warm relationships
  • Increase residual revenues
  • Expand the paradigm of your client relationships
  • Extend the duration of your fee-based engagements
  • Differentiate your business from competitors
  • Attract and retain additional 5M+ families

Bringing it all together™

Many families believe their net worth is More Than Money™ and seek to transfer these intangible assets as an inheritance, but fail to do so at a high rate. Advisors are missing an enormous opportunity by not being able to offer a More Than Money™ experience to successful families, but you can change that.

We have done it for decades and can show you how in a simple, elegant and effective coaching process.

Take the first step to differentiate your business, attract multiple generations of successful families and deliver an elite client experience: